Foundation + Plan → More Customers
Foundation + Plan · Two weeks · Fixed scope

Turn random acts of marketing into a predictable source of customers.

In two weeks, get the research, positioning, and prioritized plan that tells you where your next customers come from, what they cost to reach, and which effort to run first.

No retainer. No ongoing commitment.

See if this is for you Book a call 90 seconds · six questions · a straight answer
Before

Random acts of marketing.

Six or seven efforts running at once, none of them connected. Each one starts from zero, and nothing you learn in one carries into the next.

After

One foundation under every channel.

Research, positioning and brand feed every effort. Now the channels are saying the same thing to the same people, and each one makes the next easier to land.

The point of all of it

Customers, on a schedule you can plan around.

You know which efforts produce customers, what each one costs to acquire, and what next month should bring in. Marketing stops being an expense you hope works and starts being a line you can forecast.

Strategy
Market research
Customer insights
Positioning & messaging
Brand strategy
Content
Social
Email
Ads
PR
Events
Partnerships
$New customersPredictable revenue
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Why the plan holds up

The playbook isn’t theory. It’s 25 years of execution, deliberately refined.

These numbers are what the method produced, and they are also what shaped it. Every engagement fed something back: what worked, what did not, and which sequence brought customers fastest. The plan you get is built on that record rather than on a framework invented for a pitch deck.

Companies guided 0+

Across industries, business models, and company sizes. The patterns that repeat are the ones that made it into the playbook.

Products launched 0+

Each launch put the method in front of a real market and sent back a result. That is where the sequencing comes from.

Incremental revenue $0.0B+

Added to client top lines. Measured in revenue, not impressions, reach, or engagement.

Why now

When everyone can create, clarity is the advantage.

AI collapsed the cost of making marketing. A founder can build a landing page, launch a campaign, and create a hundred posts in an afternoon. What it did not make cheaper is knowing what to say, who to say it to, and in what order. Without that, more output is simply more noise arriving faster. The companies pulling ahead right now are not the ones producing the most. They are the ones whose every effort builds more momentum.

The trap

Without that foundation, AI does not solve the problem. It multiplies it. More content, more channels, more spend, all pointing in different directions, and every one of them starting over.

See if this is for you Six questions, about ninety seconds. You will get a straight answer, including if it is no.

What you get

A proven strategy for getting customers.

Eight parts, one purpose: get more of the right people to notice you, trust you, and buy. It arrives written down — hand it to a hire, hand it to an agency, or feed it to ChatGPT or Claude so every prompt already knows your customer, your positioning and your plan.

$9,500Two weeks
Fixed scope
Book a 20-minute fit call
01 / 07

Most firms sell one piece of this at a time, each a four-figure engagement. You get the whole strategy, built to fit together and pointed at one outcome: more customers.

Researched profiles of exactly who you are targeting — what they want, what they fear, and what makes them buy.

Three real buyers, not one average one The decider Wants Fears Buys The champion Wants Fears Buys The skeptic Wants Fears Buys

Without it You write to a composite customer who does not exist.

Who else is competing for that customer's attention, how each one positions, and where the open ground actually is.

Where the open ground actually is Everyone else Open ground

Without it You position against what you assume your competitors are doing.

What you say, to whom, and in what order — the language your whole team and every channel works from.

One source. Every role, every channel. Founder Sales Marketing New hire Agency The one thing you say Website Sales calls Email Events

Without it Every channel invents its own answer, and none of them agree.

How the business shows up, consistently, so each impression adds to the last instead of starting over.

Consistency is what compounds Inconsistent Forgettable Consistent Unmistakable

Without it Consistency depends on whoever happens to be doing the work that day.

Every step from first awareness to signed customer, and the exact question they need answered at each one before they will move forward.

Every step, and the question at each one Headline stages shown Aware Interested Evaluating Decided Customer Is this even for me? Why you over them? plus every stage in between

Without it You create content for stages your buyer already passed, and nothing for the stage where they stall.

Every channel, publication, event, association, partner and voice that already reaches your customer — so you can be present across their world rather than shouting from one corner of it.

Where your customer already is A fraction of the map Your customer Events Publications Associations Communities Partners Voices

Without it You compete for attention on the two channels you happen to know, against everyone else doing the same.

Everything above turned into instructions. Which efforts actually bring customers and in what order, the infrastructure to put in place, how much of your budget goes where, and the numbers that tell you it is working before revenue moves.

01 02 03 04 05 06 The growth plan Now 30 days 60 days 90 days Positioning live everywhere Channels your buyer uses Content for the stage they stall MEASURED BY Pipeline Qualified leads Cost per customer
What to runIn what orderAt what budgetMeasured how

Without it You have insight and no instructions, which is where most strategy work quietly dies.

Along with the plan you get executional guidance on how to incorporate AI for maximum efficiency — where it speeds each initiative up, how to brief it against your own strategy so the output is usable, and how to judge whether what comes back is actually on plan.

Executional guidance for every initiative + = The plan AI Growth

Without it Your team runs the plan at human speed, and points AI at busywork instead of the work that compounds.

How it works

Fourteen days, start to finish.

Two hours of your time in meetings. We do the rest. Click any stage to see what happens in it.

Day 1Day 14
Stage one

Kickoff

You talk, we ask. What has worked, what has not, who is buying today, and what growth needs to look like twelve months out. One hour, and everything after it is built on what we hear.

1 / 4
Your time One hour, on a call
Our time Prep and intake review
Investment

One fee. No retainer behind it.

$9,500
Two weeks · Fixed scope
Book a 20-minute fit call

20 minutes. We ask about your customers and what you have tried. You leave with at least one thing to change, whether or not we work together.

You are buying a decision, not a subscription. When it is done, execute it with your own team — the plan is built to be run without us. If you would rather have help, Sprout can take that on separately, and you decide that after you have seen the work.

Let’s compare…

First-year cost · drawn to scale
Foundation + Plan$9,500, once

Paid one time. There is no month two.

Fractional CMO$8,000–$12,000 / month

$96,000 to $144,000 over a year, and it stops the month you stop paying.

Full-time CMO$250,000–$400,000 / year

Base, bonus and equity before you have proven what the role should be doing.

Marketing with no deliberate strategyNo ceiling

Marketing without a clear, compounding strategy wastes money on the wrong audiences, the wrong messages, and campaigns that don’t deliver enough results. That waste burns through capital, and can put the entire business at risk.

Is this a fit?

Let’s see if this is for you.

Answer honestly and you will get a straight read on whether this engagement is right for you — including if the answer is no.

Question 1 of 6 Stage

Where is revenue today?

The honest number, not the projection.

What is bringing in customers right now?

Not what you wish was working. What actually is.

Which of these keeps you up at night?

Pick the one that stings most.

Who owns marketing strategy today?

Strategy, not execution.

When you try something new, what usually happens?

Think about the last three things you tried.

Is $9,500 a decision you can make this quarter?

One payment, no retainer behind it.

Your read

Where we would start with you

    Not ready for a call? We’ll review your site and send back the first thing we would fix.

    A Sprout strategist reads your six answers, looks at your site, and writes back: one real observation about your business and the first thing we would fix. Written for you, start to finish — not a download, not a sequence.

    On its way. A strategist will go through your answers, spend time on your site, and write back within a day. — Sprout Marketing

    That did not go through — email spencer@sproutmarketing.com directly and we will pick it up there.

    Press A–D or click

    Not a fit: pre-revenue, pre-product-market-fit, or looking for someone to run marketing day to day. We will tell you so.

    Next step

    Twenty minutes. Pick a time.

    No deck, no pitch. We ask about your customers and what you have already tried, and tell you plainly whether this is the right move for you.

    • You leave with at least one thing to change, either way
    • If it is not a fit, we will say so on the call
    • Nothing to prepare — just come as you are
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    Know a founder this fits?

    “Two weeks, $9,500, and you’ll have a solid marketing strategy to predictably acquire new customers. No retainer.”

    See if this is for you